TYB
In collaboration with creative agency Little Plains, I was brought in to create bespoke messaging for the burgeoning start-up TYB.
In preparation for a critical round of funding, the Little Plains team spun up a new site in just a few weeks. Leaning on their established tone of voice, I wrote copy geared toward a Gen-Z audience, while balancing the need to attract big brands to join the platform.
The result was a youthful, energized experience that simplified product details and heroed the benefits of becoming a member and a TYB brand.
Creative Director: Emmett Shine
Brand Designer & Developer: Chris Bolliger
TYB for Brands
TYB for Fans
