Apple Fitness+

Senior Copywriter

Apple created its first-ever fitness service with one goal in mind: to make working out and meditating more accessible and inclusive, for all. 

At Apple, it’s a rare and special experience to be part of the launch of any new product or service. I had the opportunity to be the lead writer for Fitness+ Meditation, owning long-form scripts and partnering closely with meditation experts. Additionally, I owned acquisition and retention copy, crafting unique and engaging push notifications to drive user sign-ups and keep them motivated.