lululemon bodywear

Senior Brand Writer, Contract

No shaping or compression here—Wundermost bodywear is designed to follow your form and feel made for you.

This collection of stunningly soft silhouettes became instant guest favorites. I had the opportunity to work with lululemon to craft the entire ecosystem of campaign copy, from headline to product descriptions and pop-up shop to emails. We crafted an intimate narrative that embraced the power of softness, in every form.